Through the Master of
Science in Marketing Analysis students acquire competencies in the areas of
marketing strategy and tactics; basic programming skills; knowledge of computer
hardware and software; statistical training; and analyzing, interpreting, and
applying data. Employers seek graduates of this program for positions in
database marketing and e-business. They value the integration of marketing
skills with technical expertise. Graduates will be qualified to help
develop effective marketing strategies based upon the analysis and
interpretation of marketing data.
Individuals with an
M.B.A. degree or students currently enrolled in the M.B.A. program may have up
to six of their M.B.A. courses count toward the requirements of the Master of
Science in Marketing Analysis degree. The exact number of courses that
can be double-counted in this manner depends upon the specific content and age
of coursework.
DePaul University’s
Master of Science in Marketing Analysis will allow graduates to:
- Interface with both
information systems and marketing departments.
- Understand the structure
and use of databases.
- Create marketing
strategies based upon high-level data interpretation.
- Analyze data to detect
trends, exceptions, insights, and opportunities.
CURRICULUMStudents should have
sufficient knowledge in calculus, statistics, programming, and mathematical
sciences to enter the program. If students need to acquire some of these
skills, one or more of the following courses will be recommended: GSB
420-Applied Quantitative Analysis; MAT 135-Business Calculus I; MAT
137-Business Statistics; MAT 140-Discrete Mathematics I.
Students complete the MS
in Marketing Analysis by taking seven required courses and five elective
courses for a total of 12 courses.
Required Core Courses
- DECISIONS IN MARKETING
MANAGEMENT (MKT 555)
- MARKET RESEARCH I (MKT
525)
- ADVANCED MARKET RESEARCH
(MKT 526)
- ANALYTICAL TOOLS FOR MARKETERS (MKT 534)
- MARKETING STRATEGIES AND
PLANNING (MKT 535)
- CONSUMER BEHAVIOR (MKT
545)
- MANAGING ETHICAL &
EFFECTIVE ORGANIZATIONAL BEHAVIOR(MGT 500)
Elective Courses
Students are to select
two additional courses from marketing (MKT) and three courses from the
Analytical Group for a total of five courses from the following list of
approved electives. Please note that approved electives may have
prerequisites that are not part of the M.S.M.A. curriculum and will not be
waived.
AVAILABLE MARKETING
ELECTIVES (Choose Two)
- QUALITATIVE MARKET
RESEARCH (MKT 528)
- PRECISION MARKETING (MKT
529)
- PRINCIPLES OF CUSTOMER
RELATIONSHIP MANAGEMENT (MKT 530)
- SALES STRATEGY AND
TECHNOLOGY (MKT 578)
- INTERNET AND INTERACTIVE MARKETING (MKT
595)
THE ANALYTICAL GROUP
(Choose Three)
- SPECIAL TOPICS (when
course has statistical orientation) (ECO 798)
- DATA ANALYSIS AND
REGRESSION (CSC 423)
- ADVANCED DATA ANALYSIS
(CSC 424)
- TIME SERIES ANALYSIS AND
FORECASTING (CSC 425)
- KNOWLEDGE DISCOVERY
TECHNOLOGIES (IS 567)
- WEB DATA MINING FOR BUSINESS
INTELLIGENCE (ECT 584)
M.S. IN MARKETING
ANALYSIS DEGREE REQUIREMENTS
- Satisfactory completion of the college residency requirement.
- Completion of
the seven required courses, or their substitutes as approved by the Chair of
the Marketing Department: 28 quarter hours.
- Completion of
five elective courses to be selected from a list of 13 approved electives such
that two are from marketing; two are from information systems; and one is from
economics. 20 quarter hours.
- All courses
for credit toward the degree must be completed within six calendar years after
the candidate’s first term of enrollment in the Kellstadt Graduate School of
Business. After a lapse of six years a course is expired. An expired course is
not acceptable for the purpose of satisfaction of degree requirements and is
not applicable to the degree.
See
campusconnect.depaul.edu for information about the prerequisites for graduate
courses.
Specialized Masters Programs 
