The concentration in New Product Management is designed to educate participants on the planning, developing, and launching successful new products and services.
This concentration is targeted toward the following types of professionals:
:: Marketing professionals interested in acquiring expertise in new product
and service development and management
:: Technical professionals interested in acquiring expertise in new product and
service development and management
:: Product and service development professionals interested in learning tools
and techniques for new product and service development and management
:: General Managers seeking to grow their businesses through the launch of
successful new product and service lines
To complete a New Product Management concentration, students must take the following three courses:
:: Analytical Tools for Marketers (MKT 534)
:: New Product Management (MKT 537)
:: Special Topic: Strategic Planning for New Product Management (MKT 798)
See campusconnect.depaul.edu for information about the prerequisites for graduate courses.
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M.B.A. Programs and Concentrations 
