The Marketing Strategy and Planning concentration is designed for students interested in participating in upper-level management decision-making.This concentration provides the skills and abilities needed to:

• Manage customers, product lines, and new product development.
• Understand the design and sustainability of innovative business models.
• Develop plans and systematic strategies to achieve firm objectives.

Three courses are required to complete the Marketing Strategy and Planning concentration:

• CUSTOMER RELATIONSHIP MANAGEMENT (MKT 530)
• MARKETING STRATEGIES AND PLANNING (MKT 535)
• STRATEGIC MARKETING: DEVELOPING SUSTAINABLE BUSINESS MODELS (MKT 540)

Students are encouraged to consult with department faculty for related elective courses.

 

See campusconnect.depaul.edu for course descriptions and prerequisites.