The concentration in Brand Management is designed to help students learn to manage brands and brand-related assets. After completing the concentration, students will be able to:
:: Manage existing brands
:: Plan, develop, launch, and manage new brands
:: Assess brand equity
:: Understand the current branding environment
:: Use analytic, creative and organizational skills
:: Understand advertising and promotion management
This concentration is targeted toward the following types of professionals:
:: Marketing professionals interested in acquiring expertise in brand
management
:: Advertising professionals interested in learning about brands and brand
management
:: Brand Managers, Assistant Brand Managers, and Brand Associates
Students complete the Brand Management concentration by taking the following four courses:
:: BRAND MANAGEMENT (MKT 541)
:: BRAND CULTURE (MKT 542)
:: CONSUMER BEHAVIOR (MKT 545)
:: ADVERTISING AND PROMOTION MANAGEMENT (MKT 575)
Students are encouraged to consult with department faculty for related elective courses.
See campusconnect.depaul.edu for information about the prerequisites for graduate courses.
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M.B.A. Programs and Concentrations 
