The concentration in Sales Leadership would provide the following benefits: an understanding of the sales techniques used across a variety of sectors; skills in customer relationship management; strategies for sales force management; excellent interpersonal communication and presentation skills; knowledge of the most current segmentation, targeting and sales strategy technology necessary to manage a territory.
Three courses are required for the concentration in Sales Leadership:
- EFFECTIVE BUSINESS COMMUNICATION (MKT 576)
- LEADING BUSINESS DEVELOPMENT (MKT 577)
- SALES STRATEGY AND TECHNOLOGIES (MKT 578)
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M.B.A. Programs and Concentrations 
