Revenue
Management is an approach adopted by businesses that want to optimize their
revenue stream. This is achieved by gaining a thorough understanding of the
marketplace, the manipulation of product supply and demand, careful competitive
positioning, and timing. The goal is to optimize income revenue from a
fixed, but perishable inventory and use information to segment markets and
adjust products through distribution channels. The ultimate challenge is to
sell the right product to the right customer at the right time for the right
price.
The
revenue management concentration area focuses on the evolution of
revenue management principles and practices within the hospitality sector.
Revenue management concepts are addressed from a comprehensive perspective as
they pertain to the importance of generating business revenues and contribution
to overall financial performance within the hospitality industry. This field
has advanced in both sophistication and complexity, increasing the need for
enhanced development of human capital, investments in data analytics, and
systems integrated approaches to successful revenue generation.
Overview of Included Courses (3 courses are required for completion)
Two Required Courses:
- REVENUE MANAGEMENT (HSP 561)
- HOSPITALITY DISTRIBUTION CHANNELS (HSP 562)
- ANALYTICAL TOOLS FOR MARKETERS (MKT 534)
- PRINCIPLES OF CUSTOMER RELATIONSHIP MANAGEMENT (MKT 530)
- CONSUMER BEHAVIOR (MKT 545)
- INTERNET AND INTERACTIVE MARKETING (MKT 595)
- PRICING STRATEGY (MKT 798)
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M.B.A. Programs and Concentrations 
