I. MARKETING MANAGEMENT
Many chief executives of top U.S. companies have a background in marketing. Strong marketing provides a key competitive advantage in a dynamic global economy. The marketing management emphasis is appropriate for students with a general interest in planning, development, and introduction of products and services. An interest in general marketing management could be developed through electing courses such as MKT 320 Principles of Advertising; MKT 331 Retail Management; MKT352 New Product Management; MKT 360 International Marketing; MKT 365 Business to Business; and MKT 370 Personal Selling.
II. INTERNATIONAL MARKETING
The international area of marketing offers students the opportunity to examine the economy and business management of many countries in their political, historical, and socio-cultural context. Students who concentrate on international marketing would develop career opportunities in international sales, international product management, or international marketing management.
Students interested in international marketing benefit by enrolling in the following Marketing courses: MKT 320 Principles of Advertising; MKT 352 New Product Management; MKT 360 International Marketing; MKT 365 Business to Business; and MKT 390 Service Marketing. DePaul Marketing students may combine their majors with either a minor in a commercial language through the College of Liberal Arts and Sciences, or with selected course work in International Studies.
III. MARKET RESEARCH
Market research encompasses problem formulation, data gathering, data analysis, and communication of findings. An understanding of statistics, psychology and sociology as related to marketing is desirable. A student interested in market research will benefit from MKT 305 Market Research; MKT 315 Strategic Tools for Marketers; MKT 320 Principles of Advertising; and MKT 352 New Product Development.
IV. ADVERTISING AND PROMOTION
Skills that lead to successful careers in Advertising and Promotion include:
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Analysis of market research data
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Media planning
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The creation of persuasive messages
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Strategic coordination of elements of the marketing communication mix
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Sales promotion strategies
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Public relations analysis and tactical management
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Motivation, training, monitoring and dispersion of a sales staff
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Distribution channel coordination through business-to-business advertising and promotional tactics
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Telemarketing and direct marketing techniques.
Marketing elective courses for students interested in a career in advertising and promotion may include MKT 320 Principles of Advertising and MKT 370 Personal Selling
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