Standard Marketing Minor
Commerce students may obtain a Standard Marketing minor by completing the following courses: MKT 202 Quantitative Methods in Marketing (or equivalent); MKT 305 Introduction to Marketing Research; MKT 315 Strategic Tools for Marketers; MKT 359 Advanced Marketing Management; and one Marketing elective. 

Sales Leadership Minor

Commerce students may obtain a minor in Sales Leadership by completing the following courses: MKT 376 Effective Business Communication; MKT 377 Fundamentals of Sales & Networking; and two of the following three courses; MKT 378 Sales Strategy & Technology, MKT 379 Leadership in Sales Organizations, or MKT 398 Strategic Framework for Targeting  the Retail Consumer.

Standard Marketing Minor
Non-Commerce students may obtain a minor in Marketing by completing the following courses: ICS 200  Introduction to Business or approved substitution; MKT 202 Quantitative Methods in Marketing (or equivalent); MKT 301 Principles of Marketing; MKT 310 Consumer Behavior; MKT 305 Introduction to Marketing Research; MKT 315 Strategic Tools for Marketers; and one elective. Students may declare a minor in Marketing with their home school advisor. Eligibility for candidacy is based upon the following criteria: (1) completion of ICS 200 or approved substitute, (2) a cumulative GPA of 2.0 in all academic work, and (3) a GPA of 2.0 or above in all Marketing course work.

PREREQUISITES: Courses in College Algebra and Statistics are required. MKT 301 requires Junior class standing. A grade of C- or better is required in all marketing course work.
 
Sales Leadership Minor
Non-Commerce students may obtain a minor in Sales Leadership by completing the following courses: ICS 200 Introduction to Business or approved substitution; MKT 301 Principles of Marketing; MKT 310 Consumer Behavior; MKT 376 Effective Business Communication; MKT 377 Fundamentals of Sales & Networking; and two of the following courses; MKT 378 Sales Strategy & Technology, MKT 379 Leadership in Sales Organization, MKT 398 Special Topics: Targeting Retail Consumers, or MKT 398 Special Topics: Building Financial Relationships.  Students may declare a minor in Sales Leadership with their home college advisor. Eligibility for candidacy is based upon the following criteria: (1) completion of ICS 200 or approved substitute, (2) a cumulative GPA of 2.0 in all academic work, and (3) a GPA of 2.0 or above in all Marketing course work.

Multicultural Marketing-Hispanic Marketplace Minor

Non-Commerce students may obtain a Multicultural Marketing-Hispanic Marketplace minor by completing the following courses: ICS 200 Introduction to Business, MKT 301 Principles of Marketing, MKT 310 Consumer Behavior, MKT 341 Integrated Marketing Communications for Hispanic Markets, MKT 340 Marketing Across Cultures: Latin Markets, and MKT 393 Marketing Internship (with an Hispanic Marketer).  Students may declare a non-Commerce Hispanic Marketplace minor with their home college advisor.  Eligibility for candidacy is based upon the following criteria: (1) completion of ICS 200 or approved substitute, (2) a cumulative GPA of 2.0 in all academic work, and (3) a GPA of 2.0 or above in all Marketing course work.