Catalog Navigator

Marketing Majors The department offers four options for Marketing majors: (1) the Standard Marketing concentration, where students select electives based on career interests, (2) the Integrated Marketing Education (IME) Honors Program concentration, which is designed to model the progression of a marketing professional, (3) the Sales Leadership concentration which develops the necessary skills for effective sales professionals, and (4) Multicultural Marketing-Hispanic Marketplace concentration, which prepares students to address the specific needs of the Hispanic Marketplace.

DECLARATION OF MAJOR
To become Marketing majors, students must: (1) possess a cumulative GPA of 2.0 or better; (2) have received a minimum grade of C- in each introductory course provided the cumulative GPA in these courses is not less than 2.0; (3) have received at least a C- in MKT 301 and MKT 310 provided the cumulative GPA in all Marketing courses is not less than 2.0; (4) have junior standing; and, if a transfer student, (5) must have completed 28 hours of credit at DePaul University. Students are required to declare a major by the end of their junior year. A grade of C- or better is required in all marketing course work.

Standard Marketing Concentration MKT 202 Quantitative Methods in Marketing (or equivalent); MKT 305 Introduction to Marketing Research; MKT 315 Strategic Tools for Marketers; MKT 359 Advanced Marketing Management; and three marketing electives. Students may choose to take MKT 393 Marketing Internship as one of the three electives. This program provides students with the flexibility to tailor their programs to fit a wide array of career interests. Graduates with a marketing major have many career opportunities in the various areas of marketing such as advertising, market research, sales management, or marketing management. The department offers electives that focus in each area. Majors may wish to group their elective courses with a concentration or specific career orientation in mind, although this is not required.

Integrated Marketing Education Concentration The Integrated Marketing Education concentration is designed to prepare students for a career as marketing professionals. The curriculum features a highly innovative format that emphasizes doing as the basis for learning. The concentration features a real world focus built upon strong links to the Chicago business community.

The Marketing concentration (26 credit hours) consists of a sequence of 3 highly integrated courses and an internship with a Chicago business. Students move through a lock step program of sequential levels encompassing (1) information gathering and analysis, (2) tactical decision-making and (3) strategic planning. At each level of the sequence, student teams will work toward the completion of “milestone” projects that reflect the activities of the marketing manager in a competitive environment. Skills and knowledge necessary for the accomplishment of each milestone are delivered in integrated knowledge modules by members of the teaching team.

The sequence of courses is MKT 356 Marketing Analysis and Planning (8 credit hours); MKT 357 Management of Marketing (8 credit hours); and MKT 358 Marketing in a Global Environment. Marketing Internship (MKT 393) may be taken at any time following the completion of MKT 301. The 356, 357, and 358 sequence is intended to be a senior-year experience and can be started only in the Autumn quarter. Prerequisites: 301, 310 and faculty approval. Applications are available in March in the department office. IME students must be declared marketing majors by the beginning of fall quarter.

The Integrated Marketing Education curriculum incorporates a number of unique learning experiences. These include:

Company Association

Each IME level has one or more “Partner Companies” involved closely in the work process for the students.

Team Work Activities

All IME levels focus on instituting team ideals. One of the most critical concerns identified by the business community is that successful managers be able to function as team members. Much of the teamwork activity will be done in class so that the faculty and business mentors may evaluate teamwork skills and provide coaching as necessary.

Information/Data Base

One element that makes marketing unique among business disciplines is the information used to make decisions. All IME levels will introduce students to the application of databases and other sources of information that marketing professionals use for decision-making.

Evaluation

In general, evaluation will be based on examination and project activities. Students will be expected to learn proper teamwork skills; therefore, the application of these skills will be an important part of each student’s evaluation in the program.

Internships

A directed internship with a local business is an integral part of the marketing concentration. At present, the department has both paid and non-paid internship relationships with over 100 local firms.

Sales Leadership Concentration The demand for trained and knowledgeable sales people has never been greater. Sales careers offer independence, ample financial reward, personal growth and opportunities for rapid advancement within the organization. The Sales Leadership Program produces business graduates who can sell by joining traditional classroom education with real-world learning experience. Classes are led by faculty with extensive sales experience and by sales executives from leading corporations.

Students experience rigorous classroom learning designed to deliver the knowledge and practical skills they’ll need to succeed during the first years of their careers including: oral and written communication, selling technique and networking, use of technology in customer strategy and identification, and development of organization leadership in a sales environment. Successful students will enjoy opportunities to visit companies, take paid internships, and interview with leading companies for entry-level positions.

In addition to MKT 202, MKT 305 and MKT 359, students will complete four courses in the concentration: MKT 376 Effective Business Communications, MKT 377 Fundamentals of Sales and Networking, and two of the following: MKT 378 Sales Strategy and Technology, MKT 379 Leadership in Sales Organizations, MKT 398 Strategic Framework for Targeting the Retail Consumer or MKT 398 Special Topics: Building Financial Relationships.

Multicultural Marketing--Hispanic Marketplace Concentration

The Multicultural Marketing-Hispanic Marketplace concentration prepares students for careers focusing on the fastest growing minority in the U.S. The concentration addresses the unique needs of the Hispanic Marketplace. Students study a combination of cultural awareness, marketing disciplines and practical applications. Graduates could pursue careers in marketing, advertising, sales and communications.

Students who complete the Multicultural Marketing-Hispanic Marketplace concentration are required to take the following courses: MKT 202 Quantitative Methods in Marketing, MKT 315 Strategic Tools for Marketers, MKT 305 Intro to Marketing Research, MKT 359 Advanced Marketing Management, MKT 341 Integrated Marketing Communications for Hispanic Markets, MKT 340 Marketing across Cultures - A Cultural Perspective on Latin Markets, and MKT 393 Marketing Internship (with an approved Hispanic Marketer). It highly recommended that students also complete MKT 376 Effective Business Communication (in lieu of CMN 221/220) and SPN 320 Commercial Spanish which requires a demonstrated proficiency in Spanish.

Please contact Dr. J. Steven Kelly (skelly@depaul.edu) for further information.

Marketing Minors