The ultimate goal of an
organization is to satisfy the needs and wants of its customers profitably. The
Marketing Department offers a variety of courses designed to develop and sharpen
student skills in the analysis, planning and control of marketing problems.
Successful marketing requires the ability to know how and when to apply
research, how to analyze markets and behavior, and how to develop products and
services that satisfy or even anticipate customers’ needs. The purposes of the
undergraduate program in Marketing are: (1) to provide students with the
knowledge and skills to identify and develop programs and products that meet
customers’ needs; and (2) to prepare students for a successful marketing
career.
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Marketing
