CORE
Core Courses are all required courses for the M.S. in Marketing Analysis degree program. If a core course has been previously taken a Faculty Advisor may assign an elective or substitute course.
MKT 555 Decisions in Marketing Management
MKT 525 Market Research I
MKT 534 Analytical Tools for Marketers
MKT 535 Marketing Strategies and Planning
MKT 545 Consumer Behavior
MIS 555 Management of Information Technology
MGT 500 Behavior in Organizations
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ELECTIVES
Five elective courses are required. Two each from Marketing and Management Information Systems and one from Economics.
Elective in Marketing
MKT 526 Market Research II
MKT 529 Precision Marketing with Geodemographic Data
MKT 530 Database Marketing
MKT 595 Internet Marketing
Elective in Management Information Systems
MIS 673 Data Management
MIS 689 Knowledge Management
CSC 449 Database Technologies
CSC 451 Database Design
Elective in Economics
ECO 510 Econometric Methods of Business Analyss
ECO 511 Business and Economic Forecasting
ECO 512 Applied Time Series and Forecasting
ECO 576 Econometric Methods
ECO 798 Special Topics (Must be a statistical orientation course.)
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Programs of Study 
