The concentration in Sales Leadership would provide the following benefits: an understanding of the sales techniques used across a variety of sectors; skills in customer relationship management; strategies for sales force management; excellent interpersonal communication and presentation skills; knowledge of the most current segmentation, targeting and sales strategy technology necessary to manage a territory.
Three courses are required for the concentration in Sales Leadership:
MKT 576 Effective Business Communication
MKT 578 Sales Strategy and Technologies
MKT 798 Leading Business Development
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Programs of Study 
