The concentration in New Product Managementis designed to educate participants on how to plan, develop, and launch successful new products and services.  The concentration in New Product Management will provide the following benefits to participants: learning how to plan, develop, launch, and manage new products and services to fuel firm growth as an alternative to a pure financial engineering approach; developing methodologies for understanding new markets, new technologies, and their interface to develop new product and service lines; planning for the future by developing blueprints to grow existing product and service lines and to develop new product and service lines as part of a systematic strategy for achieving firm objectives; learning necessary cross-functional skills to work in and manage development teams; developing and instituting robust new product and service development processes that are flexible enough to match changing market needs and disciplined enough to ensure fast and profitable cycle times; acquiring adequate expertise and knowledge to be able to take the Product Development and Management Association’s PDMA certification exam.

Three courses are required for the concentration in New Product Management: Analytical Tools for Marketers (MKT 534), New Product Management (MKT 537) and Strategic Planning for New Product Management (MKT 798).