The concentration in Marketing Research and Analysis will provide the following benefits to students: learning how to plan, execute, analyze, and deliver high-quality market research to enhance business decision-making ability; provide a deep understanding of the tools and techniques necessary to become well versed in marketing research; make analytical presentations in a client-based atmosphere supported by substantiated facts and inferences; provide preparation for a successful career in marketing research or research-based consulting. 

Four courses are required for the concentration in Marketing Research and Analysis.  Required Courses include Marketing Research (MKT 525), Precision Marketing (MKT 529), Analytical Tools for Marketers (MKT 534), Consumer Behavior (MKT 545).  The following three courses are recommended as electives. Advanced Marketing Research (MKT 526), Qualitative Research (MKT 528) and Effective Business Communication (MKT 576).